Boost Your Online Presence with Local Business Listings

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Local Search Marketing Campaign

The Main part of any local search marketing campaign is the creation of local business listings. A local business listing is an online profile that contains your business/DBA name, address, phone number, and other details. There are number of websites and directories on which local business owners are allowed to create free business listings. Some you may already have heard about include Google+ Local, Yelp, Bing Places, Internet or Web Yellow Pages, and Yahoo! Local. The purpose of creating local business listings is to make your business/DBA visible on the Internet or Web. Each new listing you create increases your chances of being found by customers. At the same time, many of the local business indexes share data with each other. Thus, the more places you are listed and the more visible you are, the more these indexes trust the accuracy of your business/DBA data—increasing your chances of ranking well in local searches.

Most indexes require you to verify each listing you create. Know what to expect during the claiming process:-

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Important Listing Attributes

For your listing to be successful, pay close attention to these listing attributes; NAP (Name, Address, Phone Number), Categories, Photos, Social Profiles, Reviews, etc.

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Category Listing Importance

Adding categories to your business/DBA listings may seem like a trivial step, but it's actually one of the most important business listing attributes.

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Claiming Your Listings

Know what to expect and how to best claim your business/DBA listing online. Business Verification can take the form of a phone call (quickest), postcard (slowest), or an email.

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Local Search Citations

Local citations are mentions of your business/DBA name, website, and location on other sites. These listings send qualified signals to Google that you are a indeed a real business and will help you to rank better.

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Top Citations by City

What are the top Business Citations in your City? Discover which business listings reign king in your area to help increase your Local SEO.

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Top Citations by Category

We've compiled a list of the best places a local business can get citations, based on your industry or vertical.

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Duplicate Listing Issues

A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business' ability to rank well and win customers.

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Cleaning Up Duplicates

There's a lot to do when your business/DBA changes locations - but if you forget about local search, your customers may never find your new address.

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Local Search Ecosystem

Is your business/DBA information wrong in Google Business Listings or Bing Local? Learn where they get their data so you can make sure it's right.